Things you can expect after hiring an SEO company

The first encounter with an SEO company poses an interesting aspect since many expectations are expected from them. There is always the confidence that the business will go to the next level once you have availed the services of a Phoenix Local SEO company. During the first meeting with them, there are some things that you need to ask them. At the same time, there are certain red flags that you need to avoid. In doing so you have an idea on how to distinguish a fake company from a genuine one.

The things that an SEO company should be able to do

Once you have chosen a Phoenix Local SEO company, they should be able to undertake a few things

Keyword analysis

For any SEO campaign, Keyword analysis is a critical component. An SEO company should be able to identify the best keywords for organic optimization campaigns. Be aware there are a few factors that an SEO agency needs to think about when choosing the first keywords.

• The type of keywords that you are targeting
• Which are the keywords that your competitors are targeting
• The kind of keywords that will provide you with maximum ROI

Technical SEO audit

It is undertaken by all SEO companies but a quality SEO company will review every component of your website. The reason is it is expected to have a direct impact on the optimization ROI. However, an SEO agency should not force you to conduct audits every month.

At the beginning of an optimization campaign, an SEO audit is performed. Some tweaks are suggested to keep the website per the search engine guidelines along with the latest UX practices.

• A Seo company would ask you what are the objectives of your campaign
• All the KPIs need to be chosen well in advance so that there are no discrepancies later on.

Content audit

As part of the search engine optimization content audit is important since it aligns with the search intent. Once the content and the intent of the users match search engines prioritize it and the ranking is higher.

The moment an SEO agency is on board a detailed audit is undertaken and the process is repeated yearly. This means a proper evaluation of the website content of what is working and what is not working. It is expected to provide better insights that are part of your content marketing strategy. It works out to be a qualitative assessment based on the KPIs that you put in place beforehand. A better option is to ask the SEO companies for the details of the content audit they do.

SEO tool selection

A SEO company should be able to choose the correct SEO tools and all this should lead to higher rankings. Every business’s needs and expectations of an SEO campaign is dependent upon SEO goals. There are various SEO tools and the selection of a particular tool in what you are looking to achieve from your campaign.

It is important to ask your SEO Company what they are looking to achieve with a particular SEO tool.

Link audit

Backlinks are an important tool in search engine ranking algorithms. Google is known to monitor each link which points to your website and helps them rank the website in the search results. The higher the number of authority links that you receive the greater the possibility to rank on top of the SERP results.

If there are too many spam links it may lead to a manual penalty. This means that the site may get demoted in the search results unless you deal with the issue of unnatural linking. Before you begin any link-building campaign the SEO needs to conduct a comprehensive link audit. An SEO team will analyse your competitor’s backlinks and identify potential backlink opportunities for you. It is better if you ask for specific reports from a Phoenix Local SEO company.

Monitoring of website and SEO reporting

A competent SEO team will undertake regular reporting and website monitoring. It is better to ask them the type of reports they will provide and what would be their mode of communication. Numerous tools are there that would assist in website monitoring

Coming to SEO reporting the team needs to provide you with reports from time to time. It is going to incorporate instructions about things that may require your attention and approval from your end in proceeding further. A few of the common reports that you may ask from your SEO agency are as follows

Keyword research report- this report is going to include the keywords that your business should look to handle and the costs that would emerge with it.

On-page SEO audit- the on-page SEO audit is going to showcase what the website has along with the recommendations it has. There is a content audit section that is expected to provide you with clear inputs on what you want in your website

Competitor analysis report- this is a comprehensive report that showcases all the SEO strategies being used by the competitors. It is going to provide you with inputs on the exact number of hours you require to defeat the competition

Signs to understand whether the SEO Company is a scam

An SEO company is a fraud if it ends up engaging in the following activities

• You are not able to establish a connection with your agency as per your requirement
• An SEO company does not comply with Google guidelines
• Once the SEO Company comes up with certain recommendations, do they back it up with relevant material?
• If the SEO company is not sending you reports of the work then they are doing nothing
• Suppose you are not generating quality leads from them then there is no need for you to employ them.

To sum up by now you have decided on availing the services of an SEO agency. You and the agency should be clear from the beginning about the expectations from each other.